What is fractional content marketing? Is it worth the investment?
Fractional content marketing is a term that is often used interchangeably with content marketing. However, there is a difference between the two concepts. Fractional content marketing is a form of content marketing that involves creating and distributing pieces of content regularly, usually daily or weekly.
Fractional content marketing aims to attract and engage an audience, build brand awareness, and generate leads. In contrast, traditional content marketing focuses on creating long-form content, such as eBooks and white papers, that are designed to be downloaded or accessed by the reader.
So, why the shift from traditional to fractional content marketing? The answer is simple: today’s consumers have shorter attention spans and are seeking out content that is quick and easy to consume.
Keep reading to learn more about fractional content marketing now.
What is a Fractional CMO?
A fractional CMO has various responsibilities, including developing and executing marketing strategy, building and managing a team of marketing professionals, creating and managing budgets, overseeing marketing operations, and more. In addition to these responsibilities, a fractional CMO also provides expert advice and guidance to the CEO or other members of the executive team on all things related to marketing.
Companies tend to bring in a fractional CMO while experiencing high growth. These operations need expert marketing guidance at this stage but don’t have the bandwidth or resources to hire a full-time CMO. This is where a fractional CMO truly shines.
The fractional CMO model works for companies of all sizes, from small businesses to large enterprises. In fact, many of the world’s most successful companies, such as Airbnb and Uber, have used fractional CMOs to help them scale and reach new heights.
If your company is looking for marketing guidance but doesn’t have the resources to hire a full-time CMO, then a fractional CMO may be the way to go.
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Why Would You Want to Hire a Fractional Marketer?
There are many benefits of fractional content marketing. Here are some of the most notable ones:
1. It’s more cost-effective
Fractional content marketing is more cost effective than traditional content marketing because you only pay for the time and resources you need. You’re not locked into a long-term contract and can scale up or down as needed.
2. It’s more flexible
Fractional content marketing is also more flexible than traditional content marketing. With traditional content marketing, you’re often locked into a specific format or piece of content. With fractional content marketing, you have the freedom to experiment and try new things.
3. It’s more focused
Another benefit of fractional content marketing is that it’s more focused. Because you’re only paying for the time and resources that you need, you can be very specific about your goals and objectives. This allows you to laser-focus your content marketing efforts and get the most bang for your buck.
4. You can get started quickly
Another advantage of fractional content marketing is that you can get started quickly. There’s no need to develop a long-term strategy or create extensive pieces of content. You can start small and scale up as needed.
5. It’s easier to measure results
Fractional content marketing is also easier to measure than traditional content marketing. With traditional content marketing, it can be difficult to track results and ROI. With fractional content marketing, you can easily track your results and ROI, making data-driven decisions.
FAQ About Fractional Content Marketing
What is fractional marketing?
Fractional marketing is the process of using short-term contractors to help with specific marketing tasks. This can include anything from developing and executing a marketing plan to creating and managing content. This type of marketing is more cost-effective and flexible than traditional marketing, and it’s easier to measure results.
What is integrated content?
Integrated content is a marketing term that refers to the act of combining different types of content into a single piece. This can include anything from blog posts and articles to videos and infographics.
By combining different types of content, you can create a more engaging experience for your audience and improve your chances of reaching them. Additionally, integrated content is easier to measure than traditional content, which makes it a valuable tool for any marketer.
What does a content marketer do?
A content marketer is responsible for developing and executing a content marketing strategy. They create and manage content, and work to engage and reach a company’s target audience. In addition to creating content, content marketers also measure results and ROI to ensure that their efforts are effective.
